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16 Mar 2010 Journal of Teaching in International Business. Volume 21, 2010 - Issue 1 International Marketing (9th edition), by Michael R. Czinkota and Ilkka A. Ronkainen Download citation · https://doi.org/10.1080/08975931003644630 Full Article · Figures & data · Citations; Metrics; Reprints & Permissions · PDF.

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